meet the designer

I'm a Senior Art Director with 7+ years of experience directing brand and campaign creative, with a specialty in pharmaceutical and health & wellness DTC advertising. At Merkley & Partners (Omnicom), I lead creative on Novartis's KISQALI breast cancer campaign — from patient-ambassador content and TV production through digital, social, and print — and I've directed work for brands including Differin, Cetaphil, Ubrelvy, SkinMedica, and Resonic Aesthetics.

Pharma creative comes with real constraints: regulatory review, medical accuracy, and audiences who are often navigating a health crisis. I've learned to treat those constraints as part of the craft, not an obstacle to it — building creative that's emotionally resonant and clinically sound at once.

Alongside my agency work, I run an independent creative consulting practice, taking on brand and event design projects outside the agency structure. I like the range: big-account discipline on one side, direct client relationships on the other.

I focus on the bigger picture — strategy, positioning, what a campaign needs to do — without losing sight of production detail and timelines.

Strangers are only strangers if you don’t say hello.