ADP needed a full visual identity and collateral system for its 2026 Innovation Summit — an internal/external event spanning branding, environmental design, and social promotion across multiple markets (including SF and Las Vegas Tech Week activations).
I led the design and execution of the summit's visual identity, translating it across branding collateral, event signage/environments, a vendor & partner assurance brochure, a co-branded Alight + ADP one-sheet, and promotional social content for market-specific activations.
The system worked well enough that it became the template ADP now uses for future Innovation Summit events — the identity, collateral structure, and promotional approach carry forward rather than being rebuilt each year.
