Cetaphil needed a content system spanning always-on branded social, a consumer-facing skincare education piece, and launch collateral for two product collections (Gentle Clear and SOAR).

I designed the branded social series, the Skincare Essentials infographic, and the direct-mail/collateral systems for both the Gentle Clear and SOAR collection launches — covering mailer boxes, note cards, and social launch assets end to end.

GENTLE CLEAR COLLECTION MAILER

soar collection Mailer