I had the opportunity to create the branding system for the 2019 Syracuse University Fall Workshop. As part of a pro bono assignment given to me by my professor, I was tasked with creating a logo that would be used on this client’s website, sweatshirts, and posters. I was the lead designer on this project working closely with my client who was the faculty of the VIS department at Newhouse. This was an extensive process of creating various interations, ideating goals with the client and constantly making sure that they were in the loop and happy with the direction that I was taking. Although I had had the opportunity to work with clients before this, most notably during the design workshops, this was my first time as a lead designer. I found this experience to be especially exciting. I worked closely with their UI designer, helping her understand where this logo would work best on the website she was creating.

Logo iterations

Final logo, poster & sweatshirt design