Ubrelvy's campaign centered on a celebrity hero partnership (Serena Williams), which needed to translate across a billboard, digital, and a supporting influencer mailer program.

I worked on the hero campaign materials — including the Serena Williams billboard and digital mockups — and designed the influencer mailer program, including a notecard and branded sticker set sent to influencer partners.

Serena Williams Hero Campaign

Influencer Mailer notecard & Sticker